![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/4d565b47-2111-43e5-b38a-72c28f3f3fa9_rw_1920.png?h=b4ebb815c8daa6afd8772b5eac4d1f7d)
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/b1474eea-bfc7-4d29-aa98-f3dcf2069dd4_rw_1920.png?h=0ec33f2c5c58309b3058b3dbbc08c117)
While keeping the green and blue of the existing logo (left), I created a modern, geometric design for the new PC logo (right).
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/c6ba7e04-b335-48b7-8e70-f21e29364307_rw_1920.png?h=367712cb15d568fb9718ccbf3e3b1685)
Unique elements that resemble all parts of the tagline: Help, Hope, Opportunity form the PC logomark.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/dd1b1b43-acb3-4291-a57c-eb25e0e2f4eb_rw_1920.png?h=0b95304c2307936bc13c40e746f509b3)
The new PC logo design without a tagline.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/eab62fac-27af-41c5-afb2-a0f8073c5c6c_rw_1920.png?h=1b073bc98cbb86ae462fe51f42ef0c9b)
I created the PC logo to work in full colour, one colour, logomark and reverse.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/b990aa01-1ef4-45be-97bb-fa38914f65fa_rw_1920.png?h=628768c61ffb6b91f23134e745bee17d)
I created an extended colour palette for the PC identity for more versatility.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/ae5a6509-7bc2-454d-941c-995d08954eec_rw_1920.png?h=f827d523ce3da3a5cc342cb5162c5f27)
To celebrate 35 years, I created an anniversary logo for PC that follows the modular geometric aesthetic.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/7565e067-349c-4481-b003-6f467314790f_rw_1920.png?h=5a01311d1ff15137bc172704ac1768f3)
In layout design, simple circles and arcs create brand patterns for backgrounds and accents.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/b5e14757-3aa8-40e4-aea8-3738eb892c90_rw_1920.png?h=2e9fcd5353e5e64441d976ea259f1caa)
The PC logomark inspired the brand iconography that features simple green and blue overlapping and connecting lines and shapes.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/1533a43f-2c56-494f-9ca0-283e5098e808_rw_1920.jpg?h=ed9395dbe31d6a943d31424e196c0325)
The logomark works in oversized graphic elements paired with photography, such as the print design of a pull-up banner.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/e92fa9d3-3a76-4ec1-a767-a3bb5f2600af_rw_1920.gif?h=6af5cbcad0b979b94a6693c5b77c5dc7)
I created virtual meeting backgrounds for volunteers to use during video calls.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/5376c4a1-4720-43da-a9dd-9c9c0bdaba4a_rw_1920.jpeg?h=5c9664f6b8ba9cdada11e28c1d04f7c4)
I applied the identity design to letterhead, business cards, round stickers for the 50/50 draw and an annual report cover.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/004be740-970a-4c67-b2ae-4272401ef851_rw_1920.png?h=03c14fcdfb54eebbedc0c5161a1c39b6)
I created another logo for the 50/50 draw, Caring for Port Cares.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/802479db-1e93-4df4-9064-b7d9cac7a27b_rw_1920.jpg?h=e1e7fb634e79c4dc0ca5734f777db866)
I designed a table tent card for the 50/50 draw with the logo and identity design.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/f956b179-af1f-44dc-93cf-ea199d3e4d88_rw_1920.jpg?h=3072e0d6ff42143571dcec130f9dbc0e)
I wireframed the redesigned PC website in Adobe XD with the new identity and handed off the files to be developed in Webflow.