The challenge was creating a brand identity for PC that would help them adapt to the community's needs. The identity needed to be refreshed, cohesive and built on the existing logo and colours that would serve as the face of the strategy. PC would use Caring for Port Cares to raise funds for the community they had missed out on from the pandemic. The brand identity included a logo design for PC, one to celebrate 35 years and another for their 50/50 draw. The brand also needed to be developed with an extended colour palette, typography, iconography, print and web design.
As the graphic designer, I created the identity with a PC logo, a logo celebrating 35 years and a logo for the 50/50 draw called Caring for Port Cares. Alongside the logos were layout designs for table tent cards, stickers, an annual report cover, Open Graph images, stationery design, wireframed web design and virtual meeting backgrounds.
I kept brand recognition by building a new identity on the existing green and blue colour palette while moving in a modern direction. The new logo and identity felt familiar but more developed, with supporting designs to complete it. The logo's simple geometric and modular style allowed flexibility, creating a playful identity. The identity helped PC increase awareness for their 50/50 draw.