![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/674df09a-bfed-4e4c-b3c9-3aac72adfd48_rw_1920.png?h=79291f675be1604899293fc70f2afe18)
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/a75544e0-9c0f-455d-b6c6-eac3ff6eeec0_rw_1920.jpg?h=5777120fd136e09fde901583d2ad3f7e)
I sketched label design concepts and artwork for the Icewine jellies.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/96c90a3f-a905-4c66-8fef-939e11705d46_rw_1920.png?h=9c76b5baf1082df705530cc165c1fc46)
After sketching, I moved into digital concepts, where I experimented with layout and hierarchy.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/37ddf087-99d4-4ae3-913c-88213e521b41_rw_1920.png?h=125ac8aafbacc0992c5a1c7e957d29e4)
I created a design that could accommodate other flavours, recipes, and ingredients without changing the layout to create consistency in the series.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/879a02b5-2de6-48c7-bc42-754b7ee7e38f_rw_1920.png?h=507b6ae7e415d29a027109919dc7890f)
Designs for a possible jar label and tab seal were considered.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/d3bf20e1-fe4b-4232-ab74-0739c17f5283_rw_1920.jpg?h=2d579ab2c56f4aa664235e5265e7b331)
The label design for the PE Sour Cherry Icewine Jelly.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/21c42dbf-cb0b-4c1b-95bb-e5255fd9472a_rw_1920.jpg?h=5ae43a40d05c7265b081a5f87cc2d580)
The label design for the PE Black Currant Icewine Jelly.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/77e3ea73-fc51-4ee7-9d74-27c71130dfd0_rw_1920.jpg?h=6a7c536bcca859874b82fcbd4642ee62)
The label design for the PE Spicy Pepper Icewine Jelly.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/fb181467-21b9-44b2-9fda-9f6ac718bc1a_rw_1920.jpg?h=10e42503ada09822e4ce6e02c232425e)
The series of label designs for the PE Icewine Jellies.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/1cc4212f-68a1-4b4a-afc2-73c1a4389c69_rw_1920.jpg?h=b18e3a1f8e742adf873ab30e1513f981)
The label design for the generic Sour Cherry Icewine jelly.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/ed4cb24c-d0a4-4805-b88e-818192912384_rw_1920.jpg?h=8e573992abf8cd9e17596f6c06fb0d4e)
The label design for the generic Black Currant Icewine jelly.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/75a33a3b-0ffe-4216-b64b-b622a532e0c2_rw_1920.jpg?h=c53ee7ad6cb6873efe3287218986567e)
The label design for the generic Spicy Pepper Icewine jelly.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/07cb5e88-f411-4ea1-a49a-152c8ecb8155_rw_1920.jpg?h=7a61075ddeff66787098b94e02c7d24f)
The series of label designs for the generic Icewine jellies.