To create a generic and PE branded Icewine jelly label for Peller Estates Winery.
As the graphic designer, I researched for inspiration and sketched label designs and ingredient artwork. I collaborated with Natalie Gilson, who created the scratchboard art.
The solution was to create two label design layouts. One for the generic product that could be sold at select stores and the other to be sold with the PE logo. Both designs needed to fit varying product information while adhering to the layout design. For the PE label, I chose a small batch style, typographic layout design. For the generic label, I chose a similar style with the addition of ingredient artwork.