![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/c75b7786-8bef-4853-873c-7e54e7038380_rw_1920.jpg?h=bd2391bd3af43680fc5c6172fd0db77d)
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/2a3c8016-4e48-4098-9deb-98b76f87f965_rw_1920.png?h=72d0d1c2e6dfe9ab953431f41960676b)
While exploring the campaign logomark, I focused on themes of building, connection and safety.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/878fcb07-bf7b-4f16-bc22-a9a5e7c58bc3_rw_1920.png?h=ed74cdf7edb207d8555bb5dedff4e89c)
I displayed them in pairs to visualize how the campaign logo would function with the GP logo.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/41f991cd-dc4a-488d-9404-c14ed2c11393_rw_1920.png?h=a4f9411954a28e132f2164b3eb5c2782)
The process and inspiration of the campaign logo design and how it is derived from the GP logo to maintain brand recognition and consistency.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/457253db-a600-4721-a6ad-ceb40ace4573_rw_1920.png?h=689800b5dd01095031575e3c665b2def)
The Build A Safer Future campaign logo design.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/54986bb9-9cb6-4b48-857f-762617d6fd3a_rw_1920.png?h=48ac06ae3ad748e6686d4d59ab85cf15)
Existing GP brand colours (left), the refined selection, and the modified allocation for the campaign identity (right).
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/a8253277-6dc3-40ff-ac1d-74c974d2b5d9_rw_1920.png?h=1daf0369bc4e4699da451fb7744a3f4a)
The Build A Safer Future campaign logo design paired with the GP logo.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/daea7a6f-6ccc-4988-8cf2-57895201bb91_rw_1920.png?h=cff5018c70de3e3c9eb845bc232fb40e)
The Build A Safer Future campaign logo design variations.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/3b80b1ac-f1a4-4925-8b08-4b3c7d125d08_rw_1920.png?h=6ab4e0e4ef38ed730786339faae0c89b)
I used circles and arrows as brand elements in the layout design of the campaign identity.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/bb136c98-1659-47d6-bac5-cd928d3e3d91_rw_1920.jpg?h=b6cc16731bef513b6664b1fcb21783c9)
Pull-up banner design used for the Build A Safer Future campaign.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/47ba71fa-4066-4752-b78e-a077d329ed22_rw_1920.jpg?h=a7b9fe7ed07bc3eccf91d4e20e6ffc05)
For fundraising events, I designed a signboard presentation that featured an architect rendering of the Marotta Family Centre.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/a489e192-8e01-4e8e-89ad-32e2f3e13f34_rw_1920.jpg?h=7a9d82a91f243c9b7f1f5cf83906d12b)
I applied the signboard design to an outdoor banner for the property of the future family centre.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/6159ba66-ea45-46b4-9e43-2ad1e349a680_rw_1920.jpg?h=baebc5ac48a01c261c3545be3ded1e21)
I wireframed the campaign web page with the new identity and handed off the files to be developed on the existing GP site.