![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/2ae1823c-75b4-4753-b850-60d73d761d5e_rw_1920.jpg?h=2619ad465487849dabb7a6fe6b07774a)
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/9bb0a825-9735-4ff2-94fc-a274b7298f0d_rw_1920.jpg?h=1552dbdcd96245e375f7468fcf3280e7)
Maintenance worker sketches (left) with vector version (right).
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/fb7a2bd6-8206-4871-a156-635ed26a42c2_rw_1920.jpg?h=bf914974c1836fddf22192cabe94e3fc)
I sketched concepts of the maintenance man, maintenance workers and custom scene layout.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/c02da88e-45ca-405d-99f7-1d4208e7d3ec_rw_1920.jpg?h=194130698e34050bf9e2f330e497a590)
An early concept featured a comic superhero style.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/6d191d1b-1a8e-4b93-9b4e-1254b2f019a6_rw_1920.jpg?h=d07f932ddb29d726d820be21c3a706f7)
Later concepts dropped the extended colour red and kept to the blue and orange of the MC identity, focusing on industrial.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/b047d680-e7fb-4579-82f1-2bd1514eabe3_rw_1920.jpg?h=8066231ae34a49bbf53b5e5a5c0127e3)
Tier 1 (left) was spot illustrations. Tier 2 (middle) worked for email newsletters, display ads, social media and digital docs. Tier 3 (right) was custom scenes made for landing page heroes and blog covers.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/77d52f12-82ed-4544-9c2b-8b753c469162_rw_1920.jpg?h=dc3474b4045bc6fd5d1c2c85a8a7d32c)
Tier 1 illustrations included the MC gear in the corner of the blue circle. The subject's position determined which quadrant the gear appeared in.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/16a72f5a-4bec-4f82-84ce-f40cd8cceeb9_rw_1920.jpg?h=9ee7c112a4b92ea1420e3ec62334ef79)
Social media post graphics were built using tier 2 illustrations.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/8d7264a4-485f-4295-afce-b7e98cd65eab_rw_1920.jpg?h=d99fa5bfcf79cfd728f612ce4655dc97)
Display ads were also built using tier 2 illustrations.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/f07ac215-ee7e-47f8-93b4-5de13d8b1da1_rw_1920.png?h=0f17af606d6e2a3b0ba38d85867733fc)
I redesigned the website menu icons to align with the illustrations. I used a grid with simple shapes to ensure consistency in the illustrated brand.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/6881170d-be81-4a86-8774-9953b30a1f35_rw_1920.jpg?h=f8614fc7bd7450bf424c4c6a3a9ff6c8)
The before (left) and after (right) of the MC website icons.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/c85c15b3-9254-4033-b750-b0822770c190_rw_1920.gif?h=211aa1860b9948884c22a718ee62b829)
By layering the tier 1 illustrations, I made creating social media post graphics easy.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/37be4c33-9f24-4c01-b32f-747c2d46a0a1_rw_1920.gif?h=8824b39bcdcaabeef3382dc9616d37c4)
I built the tier 2 illustrations in layers for a simple step-by-step process for making assets like email newsletter graphics.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/b53dfbef-44ed-4c96-8356-a106835ff873_rw_1920.gif?h=626c2a776822269c07f822bd0c672257)
The stepped process built complex tier 3 illustrations for landing page hero images.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/9b53fa64-5fb7-4504-8b6f-fd234a4f691a_rw_1920.gif?h=4edb6052fce960a8b202c5285a84bfdd)
I created tier 1 icons for people, hands, features, industries, tools and safety categories.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/874709b9-7540-4f08-bbfe-bbffab215c34_rw_1920.gif?h=2ca39c10fba3073c95838b7542f4ec7e)
Tier 2 icons featured an orange highlight because they would not be paired with the orange gear on top of the blue circles as they are in tier 1.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/3a022afb-3717-4c7e-ad1e-b7bb94fe55c2_rw_1920.gif?h=b28b125ffc396d06ab1d8669a8140ab8)
I created hero illustrations for the home, industry, features and general pages. They followed responsive design without compromising the subjects.