The challenge was to create an identity for the NRWM campaign, Box It. Bin It. Sort It. The campaign focused on diverting waste, reducing the collection schedule, discontinuing scrap metal collection and reporting illegal dumping.
As the graphic designer, I collaborated with Natalie Gilson to create the campaign identity for the Box It. Bin It. Sort It. and See It. Sort It. Report It. campaigns. I applied the identity to social media, vehicle wraps and magnets, billboards, banners, brochures, rack cards, stationery, ads, promo items, and other print and digital applications.
The NRWM campaign won two Municipal Waste Association Promotion & Education Awards. Box It. Bin It. Sort It. won the Municipal Waste Association's 2021 Promotion & Education Awards Gold Award. See It. Report It. Stop It. won the Municipal Waste Association's 2022 Promotion & Education Awards Gold Award.