The challenge was to create simple, clean printable label designs for snack pouches that contained dehydrated fruits and vegetables for PAF that they could print in-house.
As the graphic designer, I sketched the fruit and vegetables for Natalie Gilson to paint in watercolour. Then I collaborated with her on the layout design of the snack labels.
The solution was to create a layout design that could fit the varying product data like name, colour, imagery, and nutritional facts. For the artwork, I gathered reference imagery to create the desired composition. After, I sketched ingredients to provide drawings for client review and to be passed on for watercolour painting.