The challenge was celebrating 100 years of KNP in one logo. I was also limited to only using Parks Canada brand colours. The design needed to include one-colour, two-colour, and full-colour variations. The centennial logo would be used for event branding and promo materials during the year.
As the graphic designer, I researched KNP for recognizable landmarks to pick the scene for the logo design. Then, I sorted through reference imagery and sketched badge designs to fit the scene's orientation. During the concept stage, I experimented with negative space in the wordmark to include the number 100 inside the name Kootenay. Also, I tested badge shapes and colour palettes to find the appropriate expression.
I created a crest-shaped badge design of Sinclair Canyon that used Parks Canada colours and worked in one-colour, full-colour, monochrome and greyscale. Inside the badge was a Kootenay wordmark with a hidden 100 to recognize the centennial celebration.