The challenge was to visualize complex data from Cameco about nuclear fuel manufacturing and expand a stagnant corporate brand that had no identity.
As the graphic designer, I grew the Cameco logo into an identity with refreshed colours and graphic elements. I then used the new identity on posters, infographics and presentations.
The solution was to expand upon the original blue of the Cameco brand and add more dark and bright alternatives. The curves of the Cameco logo inspired me to include radial elements and concentric circles in the layout seen in the poster designs. Large, bold typography mixed with colour and shape highlights were used to emphasize stats and key facts in the designs. Circles, curved edges, rounded corners and pointed triangles were used to build the informational structure of the designs and were inspired by the Cameco logomark.