The challenge was to create a distinct identity for the 2021 campaign that felt related to our 2019 LBC campaign identity.
As the graphic designer, I collaborated with Natalie Gilson to design the campaign identity from concept to completion. Once the visuals were approved, I directed a junior designer to assist in creating the many social media post graphics for the campaign. I also worked directly with a developer and provided Adobe XD wireframes for them to develop the campaign website in Webflow.
The solution for the campaign identity featured a concept inspired by the stickers that decorate hard hats. This visual approach resonated with the construction union workers. Throughout social media posts and the web design of the campaign were a series of key messages to vote in the next election. One set of stickers featured the LBC logo to add variation when grouped with messaging stickers. Another set of stickers featured the LBC hexagonal shape to carry that recognizable feature into the design.