The challenge was to visually represent the strategy and messaging of the HFHN Build More campaign, such as Build More: Hope, Housing, Future, and Lives. Then, incorporate that visual into an identity that fit within the Habitat for Humanity International brand. Once complete, the new identity would get HFHN into the multi-residential housing model by attracting donors.
As the graphic designer, I researched other housing campaign identities to see the current landscape. I then iterated logo and identity concepts based on the campaign theme. With the concept complete, I made the campaign logo and identity and applied them to the layout design to see how they performed.
I created the solution of mixed realities by combining photography with clean vector illustrations and layouts. The concept showed the point of view of new homeowners being inside or outside these newly built homes using windows and perspective. I drew perspective lines and shapes to create rooms, spaces, and homes, inside or outside. I featured the Habitat for Humanity International brand colours and typography while building the campaign identity. I applied the branding to the case for support and other internal planning documents.