![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/208193e2-4709-4a65-bed6-6adbf3b19d9d_rw_1920.png?h=4ea767c7480c9f27121ffad660bec116)
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/79978f87-29b5-479d-b065-2ba7b6252e62_rw_1920.png?h=614a9cf0ae5eae4bb99023d6023ef79b)
While making the brand identity, I experimented with colours, patterns, logos, and layouts.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/329a2dec-4908-49dd-8b89-2d9c73f87845_rw_1920.png?h=82b3081d1f19e39149e535f50b3a7e65)
The ICC logo design with the conference theme title.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/9c6f56f0-bb83-49bb-90a6-150b652cc17b_rw_1920.png?h=eba95107f6d80fbde8bee3cae858f8fb)
A simple pattern (left) and a complex pattern (right). The brand patterns work as a fill for the logo and a background in the layout.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/500db99d-7be4-4ba7-b3a9-00e1fc66ca3b_rw_1920.png?h=fd8b2fc172c63fdda534a6a63d997b56)
English and French versions of the ICC logo in full colour (left), one colour (middle), and reverse (right).
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/327e82ea-e299-415d-b170-fed96d6b00eb_rw_1920.png?h=cdd4a8a2c6f5622cf574db4f1ba812b4)
I expanded the five colours of the IC brand for more combinations with a WCAG AA (4.5:1) contrast ratio.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/ae201480-c95f-4865-8093-cdb72fb37598_rw_1920.png?h=d8d512a640bf37e8f60ea1f95cd128ed)
The logo is legible without the low-contrast colours, as shown by my simulation of not being able to see colours below the (4.5:1) contrast ratio.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/4e18342a-4344-4e87-bd72-11e9313d575d_rw_1920.jpg?h=470a949c1d463c0694c16c9289a164e1)
The identity layout features round blob shapes inspired by the IC logomark that work as containers for solid colour fills and imagery.
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/bd120fe8-1e79-4542-ad7f-8d63fee9df77_rw_1920.png?h=a375626f4fa9e9cb30356d2c07bf78df)
The IC logo (left) is paired with the new ICC logo (right) and the identity on a digital event banner (bottom).
![](https://cdn.myportfolio.com/55a2ad56d45245aecd41753041377380/211e2da8-4746-48ba-94b5-3ea251283fb6_rw_1920.png?h=8d389ed96bd91d0d946b03b77df25410)
I designed Facebook and Instagram posts and converted them into templates for use in Canva by volunteers.